Ethiopian Business Review

The Hamer people are an Omotic community inhabiting southwestern Ethiopia, east of the Omo River and live in villages like Turmi and Dimeka. The Hamer have very unique rituals such as evangadi and a bull-leaping ceremony in which a young man has to succeed in order to get married. They are also known for their practice of body adornment and wearing a multitude of colorful beads. Although most of their culture and practices still exist, the Hamer people are now embracing the fruits of the modern world. For instance, they have become familiarized with paper money over the past five years. EBR’s Kiya Ali visited the Hamer people recently to observe their changing lives.

Saturday, 16 February 2019 03:00
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Companies trying to connect with the buying public through creating unique brands is still a fairly new phenomenon in Ethiopia. Even so, some companies are starting to take the creation of a unique brand seriously, as a way to imprint a specific image of their company in their customers’ minds. EBR’s Kiya Ali spoke with some companies and branding professionals to get a sense of how they are going about building a better brand.

Fasil Asmelash is a young man who likes to define his standards based on his branded belongings and the places where he spends time. He lives in Hawassa but frequently comes to Addis to visit family. 

Saturday, 16 February 2019 03:00
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John Snow, 43, is the General Manager of J&S Metals, the only company in Ethiopia that produces steel roofing nails. J&S Metals exported steel nails to Ethiopia from China for ten years before it established a factory on the outskirts of Addis Ababa five years ago. The company, which currently employees 130 people, produces roof nails. Snow sat down with EBR’s Ashenafi Endale to reflect on the challenges manufacturers are facing particularly in relation with the labour force.

Friday, 15 February 2019 06:00
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