Ethiopian Business Review

Good morning. Have you used Pears’ soap?” was a famous advertising statement on billboards used to advertise the Pears Soap in the UK in the 19th century. Following the popular advertisement and the impact it has created among the general public, Pears Soap became the world’s first legally registered brand. The maker of the advertisement Thomas J. Barratt is considered as the “father of modern advertising”. Since then outdoor advertisement has become one of the major forms of marketing and promotional activities.

Wednesday, 13 November 2013 14:27
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Lelise Gezahegn, 37, is working on her Masters Degree in social anthropology at Indra Ghandi University through distance education. Before this, she had been working for an international NGO as a project coordinator in Gambella Region and earned a monthly salary of ETB 15,000.

Saturday, 21 September 2013 09:00
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For the past two decades, different data show that the demand for spectacles [eye glasses worn for eye sight deficiency] is growing significantly. As a result, the companies engaged in the business are benefiting from it.

Saturday, 21 September 2013 09:00
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