Ethiopian Business Review

Despite its low purchasing power, Ethiopia, a country with more than one hundred and five million people, has one of the biggest market potentials in Africa. The consumer, however, is not very well taken care of. As the saying goes, consumption is life. When consumption and the patterns involved are affected, the intricacies of consumer protection come into the picture.

Tuesday, 16 July 2019 00:00
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If there are sectors that have witnessed significant growth over the past decade, the broadcast industry is at the forefront. A country with only a few state-affiliated broadcasters for long witnessed the proliferation of dozens of radio and television broadcasters in the decade.

Despite the phenomenal growth, however, the Ethiopian broadcast media industry remains challenging both for new entrants and to those that have stayed for relatively long period of time in the industry. The determinants of the challenges can be seen from three perspectives: human resource, technical and marketing perspectives.

Tuesday, 16 July 2019 00:00
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Residents of Addis Ababa experience the hustle and bustle of their metropolis on daily basis. Its main roads are becoming a popular place for hundreds of small vendors, bravely facing dual challenges: getting hold of the ever-elusive and reluctant customer, and save themselves from the baton-wielding cops, chasing them wildly.

Thanks to their innovative “Run-away display mats”, a trusted companion that helps them to take on both challenges. Almost all of them are young boys and girls struggling for livelihood. The bubbling energy and determination to get their way through is visible in their faces.

Tuesday, 16 July 2019 00:00
Published in View Point
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